This notice is issued in accordance with the Federal Law on Protection of Personal Data Held by Private Parties of Mexico.

1. Data controller

Aborda.mx is a development of the company Tack S&C S.A. de C.V. From now on, the term ABORDA will be used to refer interchangeably to both the project and the company.

Mexico

All queries, comments and complaints about ABORDA’s practices in relation to data, as well as any communication through which you exercise your ARCO (by its acronym in Spanish) rights, can be sent here contacto@ABORDA.com

2. The information we collect

ABORDA collects the following:ABORDA recopila lo siguiente:

• The information you provide to ABORDA, for example, when you create an account with ABORDA
• Information created when you use our services, such as location, usage, and device data.
• Information from other sources, for example, ABORDA drivers and third parties who use ABORDA APIs

3. How we use your information

ABORDA collects and uses information to enable transportation services to be reliable and convenient. We also use the information we collect for the following purposes. These are strictly related to our products and services and are known as the “core purposes”:

• To improve the security and protection of users and services
• For customer support
• To communicate with users or allow users to communicate with each other
• For topics related to legal procedures

ABORDA also uses your information for the following purposes, which are not strictly related to our services, and these are known as “secondary purposes”:

• For research and development
• To offer promotions or contests and provide discounts and news

You can request that personal information not be used for the purposes by sending an email to contacto@aborda.com Please indicate “User Rights” at the beginning of your request. Also, you can request not to receive promotional emails from ABORDA by sending an email to contacto@aborda.com

You may also opt out of receiving emails and other messages from ABORDA by following the instructions provided. If you do so, we may still send you non-promotional messages, such as travel receipts or account information.

4. Cookies and third-party technologies

ABORDA uses cookies and other identification technologies in its applications, websites, emails and online advertisements for the following purposes:

• Authenticate users
• Remember user preferences and settings
• Determine the popularity of content
• Deliver advertising campaigns and measure their effectiveness
• Analyze site traffic and trends to understand the online behaviors and interests of people who interact with our services

5. Exchange and dissemination of information

Some of ABORDA’s products, services and features require us to exchange information with other users or when you request it. We may also share your information with our affiliates, subsidiaries and business partners, for legal reasons or in the event of claims or disputes.

ABORDA may share the information collected:

• With other users, so that ABORDA can provide its products and services
• With other people, when you request it (for example, when you share your Estimated Arrival)
• With ABORDA business partners (for example, if you request a service through a partnership or promotional offer made by a third party)
• With the general public, when you submit content to a public forum
• With the owner of an ABORDA account that you can use
• With companies associated with ABORDA
• With ABORDA service providers and business partners
• For legal reasons or in the event of a conflict

Please note that ABORDA is not required to obtain user consent to carry out the transfers indicated above because all of them are considered “permitted transfers” under Mexican data protection legislation. This is because these transfers are necessary in order to maintain and fulfill our legal relationship with you (provide you with our products and services) or are required by applicable law.

If you do not agree with ABORDA’s transfers of your personal data, remember that you can always choose to delete your account. Please read the following section about the information retained after deletion.

ABORDA may also share your personal data for other reasons, but only with your consent or if the corresponding transfer is permitted by applicable law.

6. Conservation and deletion of information

ABORDA retains your user profile and other personal information for as long as you maintain your account with ABORDA or its associated companies. Users can request deletion of their accounts at any time (deletion of their personal data). Following this request, ABORDA deletes information that does not need to be retained and limits use or access to information that must be retained.

7. User rights

If you are an ABORDA user you have the following rights with respect to ABORDA’s handling of your personal information:

a) The right to access your personal information and request explanations about the way in which ABORDA uses this information
b) The right to rectify your personal information if you believe that it is outdated, incorrect or incomplete
c) The right to cancel your data if you believe that it is not used in accordance with the principles, duties and obligations established in mexican laws regarding data protection
d) The right to object to the processing of your data by ABORDA for certain purposes.

These rights are known, under mexican law, as “ARCO rights.” To exercise your ARCO rights, send your request by email to contacto@aborda.com

When ABORDA responds to your request, our customer support agents will ask you to provide the following information and documents in the corresponding email:

• A copy of your official identification document or the identification document of your legal representative. Scan these documents and attach them to the corresponding email. If you have a legal representative, please also attach a copy of your power of attorney.
• A clear and precise description of the personal information related to the ARCO rights that you wish to exercise, as well as the rights you intend to exercise. You can include this description in the body of the email or in a scanned and attached document that you have initialed on each page.
• A statement in which you expressly agree to receive our response by email and specify the corresponding email address.

ABORDA will send you a response within 20 business days of receiving your request. Once you receive the response, you will have 15 business days to respond to our communication. If you do not respond within this period, we will assume in good faith that you agree with our response.

Please note that ABORDA, as data controller, may deny you the exercise of your ARCO rights in cases permitted by applicable legislation and will inform you of such decision. The refusal may be partial, in which case ABORDA will carry out access, rectification, cancellation or objection in the corresponding part.

If you wish to limit the use and disclosure of your personal data or revoke your consent to its use, please follow the steps described above. If you revoke your consent, you will not be able to use any services or features that require the collection or use of information we collect or use based on your consent.

ABORDA also provides a means for users to view and control the information we collect, including through privacy settings and device permissions within the application.

8. Updates to this notice

We may update this notice from time to time. If we make significant changes, we will notify you through the ABORDA applications or by other means, such as email. To the extent permitted by applicable laws, you agree to the updates by using our services after receiving this notice.

We encourage you to review this notice periodically for the latest information about our privacy practices. We will also make previous versions of our privacy notices available for your reference.